This week’s Media Guardian had a very informative article on the changing ways of measuring the effectiveness of web advertising. The article is by Jeff Jarvis and its also available from his blog.
Its a very helpful summary of where the industry is at. Namely, in a bit of quandary when it comes to providing good metrics for advertisers. Jarvis doesnt explicitly draw this conclusion, but it follows from his analysis, that the responsibility for providing trustworthy data and … Keep Reading
We had a very busy weekend. On Friday we launched Le Monde Diplomatique (LMD) through the Exact Editions service. LMD did all the right things: they emailed a list of supporters, they had an advertisement on the home page of their English edition (they have many language and regional editions — 57!). Its the same old lesson: if you do the right thing with the web, the right things happen. We had a flood of subscriptions, lots of trial usage, … Keep Reading
Daryl Rayner, our MD, is quoted as guessing that we will have 150 titles in the Exact Editions shop by the end of 2007.
Our MD is usually right (we need to be careful what we say), but, if she meant exactly 150, the chances are she is wrong about this one. Anybody got a better guess? Please log it as a comment if you think you discern the course of events in the months remaining to 2007.
While we … Keep Reading
Laurie Taylor — who must be one of our funniest writers.
Laurie again, interviewing John Mortimer — the funniest playwright.
This monthly magazine has a circulation of 1,500,000 copies in 26 languages and 67 editions. As yet only the English English language edition is available through Exact Editions.
(later) Need to change the sample links. The trial issue was switched just after we launched. Here are some new links.
The idiocy of 9/11 conspiracists.
But you should really subscribe as the John Berger article on Passolini, now behind the subscription … Keep Reading
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