When the iPad was launched there was an instant reaction that these new tablets would work especially well with lean-back media, such as films, TV and magazines, maybe not so well with lean-forward media where we create and mix, customise and navigate. The idea of lean-forward and lean-back media may have started with Jakob Nielsen, who back in 2008 explained that the web is an active medium and users are engaged and want to go places and get things done … Keep Reading
