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Truly Global Financial Insight

The World Financial Review and The European Financial Review are the latest additions to the burgeoning business section of the Exact Editions webstore. The World Financial Review will also harness the promotional power of Exact Editions’ exclusive ByPlace™ technology with a brilliant new app available in the Apple Newsstand.

TEFRBlog

The European Financial Review is an invaluable resource for any financiers toolkit, bringing together analysis and insights from top economists, academics and business leaders. With features encompassing breaking financial news from Keep Reading

Testing Promotion ByPlace at the Changing Media Summit

The Guardian has attracted an impressive group of digital experts for the  Changing Media Summit taking place tomorrow and on Wednesday at Kings Place.

Since we are now beta-testing ByPlace Promotion for iOS apps, Exact Editions will be providing free access to the Dazed & Confused app and the Prospect ByPlace app, by kind permission of the publishers, in the environs of the Kings Place conference. If you are attending the Guardian’s superb conference or are near Kings Place in … Keep Reading

Promotion by location

Publishers of magazine apps now have a new way of promoting their product by venue. Exact Editions’ ByPlace™ function allows a publisher to shine a free magazine spotlight at any location or venue, simply by specifying the geo-coordinates, and the length of time for which free access would be available at a specific space. We think that this is revolutionary and that it will enable publishers to take a much more active role in promoting the sale of app subscriptions. … Keep Reading

Music Week at Abbey Road Studios

Yesterday we launched our location-based app service, ByPlace™, at special venues across the globe.

Enabling free access to top-notch titles such as Dazed & Confused from the V & A and Le Monde diplomatique from the Eurostar, ByPlace™ is off to a flying start.

At Abbey Road Studios, Music Week‘s app for iOS is also available for free over the next 3 weeks. To mark the occasion, we teamed up with our dear friends at Music WeekKeep Reading

Using an App ByPlace™

All the Exact Editions iOS newsstand apps now have our ByPlace™ technology on board. This means that in some locations, which have been authorised by the publisher, the user of the iTunes app has complete and free access to all content associated with the magazine or periodical.

This leads to a very rich form of promotion, and 14 apps on the Exact Editions platform will be demonstrating ByPlace™ functionality at 16 locations in the next three weeks. Many of these … Keep Reading

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