Apple is still puzzling to many industry observers, the Cupertino company is clearly different to all of its closest competitors in being highly integrated. Asymco wonders why the competition is not imitating Apple’s methods rather than copying their products? Fifteen years ago, the conventional wisdom in computing was that winning business models tended to emerge from companies that could establish horizontal quasi-monopolies: Intel in chip design, Microsoft in PC operating systems, Microsoft in Office software, Oracle in heavy duty database … Keep Reading