When we were about to launch Exact Editions, at the end of 2005, we used to show publishers a prototype service with half a dozen very disparate magazines. We sometimes joked that the service was a bit like a dentist’s waiting room (boating, fashion, caged birds, current affairs, and rock climbing in a haphazard mixture). All good and reputable magazines but not in the same market segment. Why do dentists have such diverse interests?
So it is a high compliment … Keep Reading