The PPA (the Periodical Publisher’s Association) is planning a Magazine Week for September 17-23, 2007.
This seems like a good idea. It is surely inspired by the success of World Book Day, which, although it is only 10 years old, attracts a lot of press interest and consumer involvement. The consumer involvment is probably the key to success here …. I wonder what the people involved in the success of World Book Day have to say about the project? … Keep Reading
Daryl Cagle, a cartoonist, posts insightfully on the challenges that traditional newsprint faces from the move towards web-generated advertising. We sympathise with Daryl Cagle in his instinctive reaction that ‘learning how to blog’, or ‘moving to animated cartoons’ in order to meet the challenge of the web, does not seem like the right strategy. Perhaps Murdoch’s pow wow in California this week will come up with the answers — to the challenge that newsprint faces.
Notice that some things … Keep Reading
We live in Italy and we currently have subscriptions by mail to three British magazines: The Economist, The Tablet and the Times Literary Supplement. They all charge a premium for posting to Italy, and they arrive in a very strange order. The Tablet gets here usually on the Saturday one day after its Friday publication in the UK. Presumably it is printed on the Thursday. The TLS usually gets to Florence five or six days late. Thursday this … Keep Reading
There are important differences between the market for scientific, technical and medical journals (STM), and the market for consumer magazines. For one thing, the STM market is almost entirely in the English language, which is not true for consumer magazines. For another advertising is much more important in consumer magazine publishing. But there are also similarities between the two industries and one of the similarities is that the consumer magazine market will inexorably drift towards electronic delivery, as the … Keep Reading
The magazine not the band, what a difference an ‘s’ makes. Bondidigital, who have given us The New Yorker on DVD, and on memory stick, are now going to produce 40 years of Rolling Stone magazine in their proprietary digital magazine format.
The complete archive of The New Yorker is stunning value for $29.95 — that is for 4,000 issues, 80 odd years, but think of all the cartoons. Mind you the hard drive or memory stick at $199 … Keep Reading
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