The Magazine Week web site is up, but it is clearly still in stealth mode, so it would not be fair to make any definite judgement. As yet no sign of a break-the-mould proposition….. such as World Book Day’s free book token for every schoolchild.
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We were not able to get across to the PPA conference so we relied on reports blogged for the Guardian’s Organ Grinder by Stephen Brook and Jemima Kiss. I was struck by the quoted comment of Stevie Spring (CEO of Future Publishing):
Spring also pours scorn about predicts of the digital future. “Anyone who has a forecast beyond six months is fooling themselves because none of us have a clue.”
That seems broadly right! Though, at Exact Editions, … Keep Reading
Joel Rickett, who writes for The Bookseller, gave me a helpful run-down on why World Book Day has been such a success for UK book publishing and bookselling. Right at the heart of its success has been the ‘incredibly potent voucher scheme’ which puts a £1 book token in the hands of millions of children each year. This focus was a masterstroke because, from the off, it secured the goodwill of parents and teachers. Joel points out that there … Keep Reading
More on the lessons that can be learned from World Book Day.
Its a striking tribute to the success of WBD that it has gathered support from all sectors of the book trade: publishers, authors, shops and retail, libraries and schools and of course the consumers. Everybody has been pushing and the Booksellers Association has been in the lead. I asked Tim Godfray, ceo of the BA, about their involvement and in his words the promotion has been ‘without … Keep Reading
- Here are three international designers that we will hear more about: Alexander Brodsky, who is Russian, Akira Minegawa, Japanese, and the American Steven Holl.
- Even the ads in this magazine make me wish that I had trained as a designer.
- So this summer I could go and take a course? The Ghost Lab school sounds like fun and hard work.
Design and highly visual magazines seem to work in a particularly interesting way through the … Keep Reading