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Environmental magazines

The Press Gazette today has a special section on the environmental agenda in the newspaper and magazine industry. It includes an important article from Peter Phippen, managing director of BBC magazines. As he says, we need ‘a combination of rapid technical innovation and significant behavioural change’.

Press Gazette, 22.06.07, p 18. For digital subscribers link here.

Then Phippen covers key aspects of the distribution and recycling chain: the BBC is now using paper only from sustainable sources, paying … Keep Reading

Rock Sound

So we now have 46 titles in the Exact Editions shop.

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Dennis Publishing

Timing is everything in magazine publishing. In business.

The Guardian tells us that Dennis have sold some of their big US magazines for £121 million (think that is only a rumoured price). A year ago EMAP simply closed the US edition of its FHM which competes with Dennis’s Maxim, included in the sale. But Dennis will hold on to The Week, which has been extremely successful in the US. Growing rapidly in the last three years.

EMAP are … Keep Reading

Open Archives (5): Mousetraps and Cafes

The business of selling subscriptions has changed. Fifty years ago, the ‘mousetrap’ model of subscription-selling ruled. There are two parts to this commercial strategy: first you must have a fantastic product, a piece of cheese which smells terrific and which appeals to all the mice; second you need to have a well designed and secure cage — and for consumer magazines, quarterly direct debit payments and a continuous flow of new issues, fitted the bill. Once the first piece of … Keep Reading

O’Reilly is now selling Chapters

Interesting post from Tim O’Reilly. I have not counted how many different ways they can now sell or package rights in their books. But there must be at least a dozen e-commerce options, apart from the obvious one of buying the book as a physical object.

Every chapter costs $3.99, which buys you a PDF. If you were thinking of getting started with Ruby on Rails…..

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