Magazines and Newspapers are finding the recession very tough mainly because of a sharp drop in advertising, which co-incides with a shift in advertising budgets towards performance-based digital advertising. Advertising Age has an informative article which tries to analyse some of these trends and put some numbers on the digital revenues that magazine companies are achieving. According to the Ad Age figures, Time Inc is one of the magazine companies that is most successful in attracting digital ads (c. 10% … Keep Reading
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Maverick, a monthy magazine for fans of country music, joins our growing and rich collection of music genre magazines.
Today Obama is inaugurated and steering his economic recovery plan through Congress will be a key target for his first 100 days. Governments throughout the developed world are looking for significant infrastructure projects to stimulate employment and to stimulate demand. That is the good old Keynesian solution to a recession which has come right back into fashion. Why has there been so little attention given to public infrastructure investments in the information field? Universal broad band seems to be the … Keep Reading
In the last month I have been using Twitter and thinking about how it works and how it might grow. Its a puzzling phenomenon, but strangely compelling: mini-blogging, with messages limited to 140 characters, and a social model which is Facebook-ish). I am enjoying it, in part because I sense that we will see it grow in some quite unexpected ways in the next year. Tim Bray (one of the original designers of XML) has blogged a few reservations … Keep Reading
Jeff Jarvis who has been predicting dire things for the newspaper business (some of which are coming to pass) is now becoming the Jeremiah of the magazine business. He has a very gloomy moan on his blog Magazines don’t look so slick now
… Keep ReadingFirst, the grim reaper came for newspapers….Now magazines are looking bad and worse by the day. ….
And magazine advertising is falling in the dumper – and it’s sure to get worse as the impact of the