Exact Editions is showcasing its capability of selling magazine apps, When Saturday Comes and Dazed & Confused by subscription to venues at Bar Kick in Shoreditch.
Darrell Etherington at TechCrunch notes:
This is a novel, intelligent use of iBeacons, and a perfect example of how we’ve only just begun to see the benefits of this new Apple tech. Tech Crunch: iBeacons used to Deliver location-based access
So this seems like a good opportunity to ask Daryl Rayner, founder and … Keep Reading
A few weeks ago Exact Editions introduced a new way of promoting magazine apps. Publishers can now promote their magazine apps by making them freely available at specific locations. We are now working on the tools that will be needed for publishers to set up these promotional opportunities ByPlace™ for themselves. Expect further announcements about this in early January.
However promotion by geo-location is only one part of our concept for promotion ByPlace™, we are even more excited by the … Keep Reading
Publishers of magazine apps now have a new way of promoting their product by venue. Exact Editions’ ByPlace™ function allows a publisher to shine a free magazine spotlight at any location or venue, simply by specifying the geo-coordinates, and the length of time for which free access would be available at a specific space. We think that this is revolutionary and that it will enable publishers to take a much more active role in promoting the sale of app subscriptions. … Keep Reading
Yesterday we launched our location-based app service, ByPlace™, at special venues across the globe.
Enabling free access to top-notch titles such as Dazed & Confused from the V & A and Le Monde diplomatique from the Eurostar, ByPlace™ is off to a flying start.
At Abbey Road Studios, Music Week‘s app for iOS is also available for free over the next 3 weeks. To mark the occasion, we teamed up with our dear friends at Music Week… Keep Reading
All the Exact Editions iOS newsstand apps now have our ByPlace™ technology on board. This means that in some locations, which have been authorised by the publisher, the user of the iTunes app has complete and free access to all content associated with the magazine or periodical.
This leads to a very rich form of promotion, and 14 apps on the Exact Editions platform will be demonstrating ByPlace™ functionality at 16 locations in the next three weeks. Many of these … Keep Reading
Powered by