When Saturday Comes world cup edition

When Saturday Comes world cup edition


When Saturday Comes, “the half decent football magazine” is running a special promotion in Brazil over June and July this summer, offering spectators at various World Cup fan parks the opportunity to read the magazine for free. Using the Exact Editions ByPlace™ technology, any iPad or iPhone user within various fan parks across Brazil will be able to read When Saturday Comes for free, including the special edition World Cup Team Guide. 

Here is a list of the locations where the app is completely and freely available during the next month:

Belo Horizonte – Venue Expominas

Brasilia – Venue Taguaparque

Cuiaba – Venue Exhibition Park

Curitiba – Pedreira Paulo Leminski

Fortaleza – Iracema Beach

Manaus – Ponta Negra

Natal – Praia do Forte

Porto Alegre – Sunset Amphitheater

Rio de Janeiro – Copacabana

Sao Paulo – Anhangabau Valley

Manchester, UK – Fever Pitch Venue

If you can’t make it to Belo Horizonte, it might be more practical to head up to the Fever Pitch Venue in Manchester.

I wish I was in Brazil:


ByPlace tool showing 11 free locations for When Saturday Comes

Setting up eleven ByPlace free access points in Brazil, is the digital equivalent of setting up dump bins for the current issue of the magazine (and its back issues!) in those crowded spots. But its much easier, it can be done from a desktop PC, and Exact Editions makes the ByPlace tool freely available to our publishing partners. Users will be able to access the magazine on their device using 3G or WiFi (or of course 4G). Getting the word out to the crowds that are assembling is another challenge. Social media is currently the most instant method, our next project is to find the venues that would like to have permanent access to the best magazines, all the time. When Saturday Comes should be a regular digital resource at all the pubs in the UK that take a big interest in their football screenings.