When Saturday Comes, “the half decent football magazine” is running a special promotion in Brazil over June and July this summer, offering spectators at various World Cup fan parks the opportunity to read the magazine for free. Using the Exact Editions ByPlace™ technology, any iPad or iPhone user within various fan parks across Brazil will be able to read When Saturday Comes for free, including the special edition World Cup Team Guide.
Here is a list of the locations where the app is completely and freely available during the next month:
Belo Horizonte – Venue Expominas
Brasilia – Venue Taguaparque
Cuiaba – Venue Exhibition Park
Curitiba – Pedreira Paulo Leminski
Fortaleza – Iracema Beach
Manaus – Ponta Negra
Natal – Praia do Forte
Porto Alegre – Sunset Amphitheater
Rio de Janeiro – Copacabana
Sao Paulo – Anhangabau Valley
Manchester, UK – Fever Pitch Venue
If you can’t make it to Belo Horizonte, it might be more practical to head up to the Fever Pitch Venue in Manchester.
I wish I was in Brazil:
Setting up eleven ByPlace free access points in Brazil, is the digital equivalent of setting up dump bins for the current issue of the magazine (and its back issues!) in those crowded spots. But its much easier, it can be done from a desktop PC, and Exact Editions makes the ByPlace tool freely available to our publishing partners. Users will be able to access the magazine on their device using 3G or WiFi (or of course 4G). Getting the word out to the crowds that are assembling is another challenge. Social media is currently the most instant method, our next project is to find the venues that would like to have permanent access to the best magazines, all the time. When Saturday Comes should be a regular digital resource at all the pubs in the UK that take a big interest in their football screenings.