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Category: Industry Insights Page 3 of 5

The Power of the Publisher

When it comes to selling subscriptions to institutions there are several key factors to consider; the quality of the product, the pricing of the product and how to spread the word about the product. A strong marketing strategy can go a long way in securing subscriptions which will continue to renew year in, year out, providing a consistent and welcome revenue stream to publishers.

In this symbiotic relationship, the publisher brings the food and wine (content); and Exact Editions provide … Keep Reading

Why Read Magazines? — The Value of Magazines as News Resources

To briefly introduce ourselves, Exact Editions is an online platform that works with numerous publishers to produce the digital versions of their magazines. So we like to think we know a thing or two about why they are so important to society.

For over a decade now, we have advocated the strength and uniqueness of magazines compared to other sources of information. A large part of this has involved building digital archives of immense cultural value. Many of these archives … Keep Reading

Magazines in time

When magazines become digital their relationship to time is profoundly altered. Paradoxically their relationship with time and our experience of time changes because the magazines themselves, even with a complete archive, are relatively unchanged; they change much less than other forms of digital media in the transition to digital. Magazines in print, with their issue by issue publication pattern, are good at trapping time and when they are transformed into digital databases they store our culture in ways that make … Keep Reading

Semantic Capital and Magazine Archives

Luciano Floridi, an Italian Professor at Oxford, is one of the leading philosophers of information. He is also interested in libraries and archives and has recently proposed a valuable use for the concept of “semantic capital” in relation to archives. His explanation was given as a lecture to the National Archives at Kew, and is available from their site.

I propose to summarise and simplify his explanation of “semantic capital” and apply it to the topic of digital magazine … Keep Reading

Billionaires and magazines

TimeNorman

Marc Benioff’s purchase of the magazine Time for $190 million seems to be part of a trend: billionaires buying prestigious magazines and newspapers. The trend includes Michael Bloomberg buying Businessweek, Laurene Powell Jobs investing in the Atlantic and Jeff Bezos buying and investing in the Washington Post. So why are these software billionaires buying such challenged assets at prices that are at least respectable in comparison to the valuations that might have been offered by traditional media investors? … Keep Reading

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