The BBC Radio 4 programme The Bottom Line had an informed and expert discussion last week on print magazines and their digital evolution. Many good points were made: Terri White, editor-in-chief of Empire magazine was particularly good on the ways in which magazines business models now have to be multi-threaded: covering some or all of print copy sales, advertising, advertorial, subscriptions, podcasts, Instagram, website and social media. The panel was also good at explaining … Keep Reading
STM (Scientific, Technical and Medical) publishing has been an extraordinarily profitable area for the big academic publishers in the last 30 years. But this last Autumn it was dealt a potentially fatal blow. Robert-Jan Smits from the European Commission and Marc Schiltz representing Europe’s largest research founders announced Plan S, a radical initiative designed to ensure that by 2020 all research papers arising from funding provided by 11 European funders are made
In this week’s Economist Richard Ovendon Bodley’s Librarian argues that We must fight to preserve digital information. Bodley’s Librarian is the librarian for the University of Oxford and this large library has many complex and valuable archival resources so it is to be expected that he will see the task and the responsibility as falling heavily to the role and the expertise of librarians and archivists. But he rightly points out that the project that we now face is
Last week Conde Nast’s departing chief executive officer, Bob Sauerberg, revealed plans to put all of the company’s U.S. magazines appearing online behind a paywall by the end of the year. (WWD Jan 23)
This was an important and overdue announcement. As Benedict Evans noted: “Fascinating that this decade-old conversation is still going on.” Conde Nast has been slow to recognise and accept that the 20th century model for magazine publishing profitability no longer applies. Display ads can … Keep Reading
When it comes to selling subscriptions to institutions there are several key factors to consider; the quality of the product, the pricing of the product and how to spread the word about the product. A strong marketing strategy can go a long way in securing subscriptions which will continue to renew year in, year out, providing a consistent and welcome revenue stream to publishers.
In this symbiotic relationship, the publisher brings the food and wine (content); and Exact Editions provide … Keep Reading
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