STM (Scientific, Technical and Medical) publishing has been an extraordinarily profitable area for the big academic publishers in the last 30 years. But this last Autumn it was dealt a potentially fatal blow. Robert-Jan Smits from the European Commission and Marc Schiltz representing Europe’s largest research founders announced Plan S, a radical initiative designed to ensure that by 2020 all research papers arising from funding provided by 11 European funders are made
Category: Industry Insights Page 3 of 5
Last week Conde Nast’s departing chief executive officer, Bob Sauerberg, revealed plans to put all of the company’s U.S. magazines appearing online behind a paywall by the end of the year. (WWD Jan 23)
This was an important and overdue announcement. As Benedict Evans noted: “Fascinating that this decade-old conversation is still going on.” Conde Nast has been slow to recognise and accept that the 20th century model for magazine publishing profitability no longer applies. Display ads can … Keep Reading
When it comes to selling subscriptions to institutions there are several key factors to consider; the quality of the product, the pricing of the product and how to spread the word about the product. A strong marketing strategy can go a long way in securing subscriptions which will continue to renew year in, year out, providing a consistent and welcome revenue stream to publishers.
In this symbiotic relationship, the publisher brings the food and wine (content); and Exact Editions provide … Keep Reading