Category: Industry Insights Page 2 of 4
Last week Conde Nast’s departing chief executive officer, Bob Sauerberg, revealed plans to put all of the company’s U.S. magazines appearing online behind a paywall by the end of the year. (WWD Jan 23)
This was an important and overdue announcement. As Benedict Evans noted: “Fascinating that this decade-old conversation is still going on.” Conde Nast has been slow to recognise and accept that the 20th century model for magazine publishing profitability no longer applies. Display ads can … Keep Reading
When it comes to selling subscriptions to institutions there are several key factors to consider; the quality of the product, the pricing of the product and how to spread the word about the product. A strong marketing strategy can go a long way in securing subscriptions which will continue to renew year in, year out, providing a consistent and welcome revenue stream to publishers.
In this symbiotic relationship, the publisher brings the food and wine (content); and Exact Editions provide … Keep Reading
When magazines become digital their relationship to time is profoundly altered. Paradoxically their relationship with time and our experience of time changes because the magazines themselves, even with a complete archive, are relatively unchanged; they change much less than other forms of digital media in the transition to digital. Magazines in print, with their issue by issue publication pattern, are good at trapping time and when they are transformed into digital databases they store our culture in ways that make … Keep Reading