Bloomsbury have made an unconventional entry into Academic Publishing. It is not unconventional to start a new list: Bloomsbury Academic, but the business model that they outline is highly radical and very intriguing:
All titles will be made available free of charge online, with free downloads, for non-commercial purposes, immediately upon publication, using Creative Commons licences. The works will also be sold as books, using latest short-run technologies or Print on Demand (POD). From the News Release 5/9/08
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