Exact Editions Blog

Mediaweek has a report on a lively panel discussion of digital magazine auditing at yesterday’s PPA annual conference:

…during the ‘Magic Numbers’ panel session, Tye (James Tye, CEO of Dennis) called for industry measured data to be produced faster rather than waiting on the “perfect”, multi-platform measuring solution for brands.

Tye said that despite the iPad “being around for a year now”, Dennis has not been able to tell its commercial partners officially how many readers download its magazine iPad

The headline has been stolen from Richard Wong’s blog posting at TechCrunch: In Mobile, Fragmentation is Forever. Deal With It.

One of the worst myths floating around the blogosphere is the wait by some for a “unifying technology” that will make things “simpler and easier” to develop services and apps for the global mobile market….

……..Anyone who is waiting for a single silver bullet to solve fragmentation issues in mobile will be waiting a very long time, especially if they

John Battelle wrote one of the best, first, books about Google and I usually read his stuff. But he is underestimating and mireading the iPad over at his Searchblog

….the iPad, just like the iPhone, is designed for vertical integration and distribution lock in. Apple is building its own distribution channel, just as it did with iTunes, and media companies are falling over themselves to make an app for that. Why? Well sure, for once,

Calling the Black Swan from the page of the Chronicle

The Congleton Chronicle which two days ago became the first (local) newspaper in the world to be published in its entirety and for sale as an app through Apple’s iPhone platform, also marks an important break in the way local and regional newspapers will be used as mobile resources.

The 25 February issue of the The Congleton Chronicle contains over 500 phone numbers which are clickable to call from the … Keep Reading

Apple introduced the iPod in 2001, a music player which became gradually a media player. Then in 2007 Apple introduced the iPhone which was a personal communication device as well as a media player. In 2010 we have the introduction of the iPad which is a really grown up iPod. A general purpose media player. Apple has completely wrong-footed all its potential competitors (Sony, Nokia, Microsoft, Vodafone etc) weaving between these two technology strands in building its magical consumer hold. … Keep Reading