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Author: adamhodgkin Page 26 of 151

How to be a Good Institution eg Twitter

Twitter has come in for a good deal of criticism for its recent announcement of new rules for developers using the Twitter api. See the BBC report or John Gruber’s blog on Daring Fireball.

I am a keen admirer of Twitter and have been thinking a lot about Twitter for some months in the context of John Searle’s philosophy of speech acts (yes I am writing a book about it too, since writing is the best way of working … Keep Reading

Magazines and Linking

Gramophone is one of the best magazines for classical music. At Exact Editions we have been working with the Gramophone publishing team for a couple of years and the editors of that publication are using their digital platform in an imaginative and highly effective way to provide additional rich linking from within the magazine. Their latest issues shows how this linking can work very well for the reader; links are incredibly valuable in digital magazines, as they are in blogs, … Keep Reading

Magazines and Twitter

 

The digital magazine industry is about to be much more closely involved with Twitter than is commonly appreciated.

After five years of scraping around with Flash, and then two years of figuring out how to do good stuff on the iPad, the digital magazine business has reached a stage where it seems clear that the ‘next step’ will be heavily ‘social’, in which magazines recapture their strong position as guardians and builders of specialist interest groups. So digital magazines … Keep Reading

Where is Apple’s Competition coming from?

The publisher of one of the UK’s biggest and best consumer magazines told me in a recent conversation that he was planning to launch a new app for his magazine based on a new model of ‘digital magazine reading’, one informed by detailed usability studies and that this new style app will be launched for iTunes, for Google Play, for Amazon Kindle Fire and for the yet to be released Microsoft Surface tablet.

I don’t know what this publisher has … Keep Reading

Is there any reason not to be in iTunes?

There are six reasons why any magazine that has a subscription circulation of some size should immediately produce a branded app for the magazine which is for sale in iTunes.

  1. A branded app for a consumer magazine that goes into iTunes and sells subscriptions at a ‘normal’ rate will generate additional revenues equivalent to 5%-15% of the current print subscription revenues. Not having your magazine in iTunes is for the standard UK consumer magazine as perverse as not having your
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