Promoting Magazines ByPlace at Stadiums

Exact Editions new ByPlace promotion system enables publishers to promote free access to magazine apps ByPlace. Any publisher with an iOS app on the Exact Editions platform can now offer free access to the magazine app via specific locations. To do this a publisher logs on to his account at Exact Editions. Choosing the ByPlace option, the publisher then drops a pin on the precise zone where the free access will be available. As it could be the Leeds Rhinos Stadium in Leeds:

Leedsrhinos

Headingley Carnegie Stadium

 

This is what the publisher of Forty-20 decided to do for the issue of the magazine that they bring out this week.

Dragging a pin to the Rhinos Stadium

Dragging a pin to the Rhinos Stadium

 

So when you have done the Leeds Rhinos, you might as well do the other professional Rugby League stadiums in the UK. And this is what the Forty-20 publisher promptly did. There are now a pile of Rugby League venues where for the time being access to this digital magazine app is free to all-comers.

Stade Gilbert Brutus

League Grounds in the UK with Forty-20 on tap

Not to forget Perpignan’s Rugby League Stade Gilbert Brutus

Perpignan

 

Stade Gilbert Brutus. Home of the Catalan Dragons

Stade Gilbert Brutus. Home of the Catalan Dragons

 

So why is this such a big deal for digital magazine apps? We think it is a great opportunity, because it is one of those interesting situations one sometimes find with digital media where every party to the transaction is a winner: user/reader, publisher, developer and indeed platform (ie Apple), are all one step ahead because a free sample is free or it is a negligible cost and its a big step towards the transaction. Free access is  pretty clearly a good deal for the fans of Rugby League, since if they go to the home of the Bradford Bulls, the Huddersfield Giants or the Rochdale Hornets they can pick up the free app for Forty-20, using wifi, 3G or 4G and they get totally free access whilst they remain in the zone. They can browse the magazine issues, and the latest will sync if they are using WiFi. When the fan leaves the ground he may have an issue or two on his iPhone or iPad, and — here comes the kicker that matters to every other party involved — he will be one step away from buying a subscription. If he likes the magazine there is a greatly increased chance that he will buy a subscription. This means that everyone else gains: the publisher gains a subscriber, Exact Editions will have a small commission on the subscription, and Apple likewise will earn its 30% commission from any subscription taken out.

From the publisher’s point of view this is a golden opportunity, because the Exact Editions system is free to use. The publishers are not charged for using ByPlace promotions. Exact Editions thinks this is a good way of promoting subscriptions and as the developer of ByPlace apps we benefit when publishers sell subscriptions through iTunes. Apple benefits because customers who leave the stadium already have the app on their device and the purchase opportunity is staring them in the face.

Interestingly the venues also gain — though they are not directly involved in the transaction. They are not directly involved because nobody is interfering or impinging on the venue, and there is no rule or law that says that publishers have to ask permission to make stuff freely available in particular places. On the contrary it is very much in the interests of sporting stadia (and other venues) that their audiences are well entertained and even educated by digital services, so we expect that sporting and other venues will soon be encouraging and promoting the work of enterprising publishers such as Forty-20.

 

 

 

 

Truly Global Financial Insight

The World Financial Review and The European Financial Review are the latest additions to the burgeoning business section of the Exact Editions webstore. The World Financial Review will also harness the promotional power of Exact Editions’ exclusive ByPlace™ technology with a brilliant new app available in the Apple Newsstand.

TEFRBlog

The European Financial Review is an invaluable resource for any financiers toolkit, bringing together analysis and insights from top economists, academics and business leaders. With features encompassing breaking financial news from across the continent, The European Financial Review is a resource no business can afford to be without!

The World Financial Review takes analysis to a global level, with regular articles covering the key political issues and economic affairs affecting international business and finance today. With information for NGOs, governments, multinational organisations and more, if you’re planning to take your business to the next level this is the magazine for you.

TWFRBlog

Available on the App Store

  Window Sticker

The Pastoral Review goes Digital!

The Pastoral Review has been the go-to resource for ministers of the Roman Catholic Church since 1931. Now it’s following in the footsteps of Pope Francis and using the power of the internet to reach out to the masses!

Seeking to offer clarity and guidance for ordained ministers and laity alike, The Review helps to explore and interpret scripture for a contemporary Church. It joins a host of Catholic content brought to the Apple Newsstand through Exact Editions and is also available direct through your browser.

TPRImage

Available on the App Store

Promotion ByPlace for Publishers

Exact Editions today releases a brand new tool for promoting magazine apps. All the Exact Editions iOS apps (7.4.1) now have ByPlace awareness which tracks their position in the real world. Taking advantage of this, opt-in only, on board ‘location awareness’, publishers can select locations from which their apps will be completely free and open access. In such publisher defined zones, the apps will be completely accessible. Free and open for as long as the customer remains in the relevant location. This will be a valuable tool for publishers who wish to:

  • promote music magazines at concert halls
  • make literary magazines freely available at book fairs
  • give fans access to rock magazines at Hyde Park or Glastonbury
  • target exhibitions or trade fairs with relevant B2B titles
  • offer free trial access to yachting magazines at marinas

and so on. Every magazine has a unique and targetable audience. Promotion ByPlace is a way to reach those audiences, directly and with instant impact.

Exact Editions provides our publisher partners with a Publisher Account through which they obtain user statistics, marketing data and information about their apps. Now all the publishers with an app from the Exact Editions platform also have access to this unique promotional tool. With some simple map-based tools publishers can set up ByPlace hot spots where the magazine will be freely available. The option to create free ByPlace locations is now ‘front and centre’ on the publisher account.

Publisher Account with option for ByPlace

Publisher Account with option for ByPlace

The process of setting up a ByPlace promotion is as follows:

  • find the rough location on the map zooming to convenient scale;

MapTool

  • click the ‘Add Venue’ button on the zoomed map;
Adding another ByPlace location to a group in London

Adding another ByPlace location to a group in London

  • a pin will drop to the centre of the map in view and drag this pin to its precise position. The pin is surrounded by a blue shadow, roughly 150 metres in radius, this blue shadow shows the approximate coverage of the ByPlace promotion

KingsPlace

  • then add some essential details: a name for the location, a ‘greeting’ message that will appear in a courtesy pane in the app, and select the exact magazine from a list of those which may be available to the publisher. One magazine per pin.
  • Press the Save button to confirm the venue details and set up the ByPlace promotion.
  • Done, the ByPlace open zone will now run until you go back into your account, select the pin and remove the magazine by choosing ‘None’  from the drop down list

That is all there is to it.

That is a summary of the practical details from the publisher’s point of view. Now the really good news. This is a promotional technique which will be welcome by users who trial magazine apps at particular locations. It makes a lot of sense to publishers, since users who have a good experience of trying a magazine app at an event or a venue are more likely to buy a subscription when they leave the venue. This is a simple and highly targetable way of promoting and enjoying magazine apps. It is something that publishers want to do and something that a magazine platform should be encouraging them to do. As Daryl Rayner, Exact Editions  Managing Director, puts it:

“This is a fantastic innovation for promoting magazine apps and Exact Editions are not charging their publishing partners for using this effective marketing tool. Instead we are making it very easy for publishers to do promotion ByPlace and the solution is free!”.

Promoting Literary Magazines at Literary Festivals

Exact Editions continues its ByPlace revolution with a demonstration of the power of free promotion. This summer six outstanding literary and current affairs magazines, will be freely available at prominent literary events across the United Kingdom.

Starting with the Oxford Literary Festival this weekend, six literary/ideas magazines of distinctive style and panache will be available for free to visitors at these festivals. For the next 10 days in Oxford, the magazines are free to download if you have an iPhone or an iPad and happen to be in the right vicinity:

ByPlace free access points in Oxford

ByPlace free access points in Oxford

These free zones were created with the new ByPlace tool which will soon be available to all Exact Editions publishing partners with apps on the iOS platform. The approximate coverage from each pin covers a circle of say 150 metres from the centre point, so the zone centred on the Christ Church pin will also cover most of Pembroke College. Apologies to Magdalen College and Nuffield for being out of zone!

The magazine apps that will be temporarily and ByPlace, freely available are:

Prospect Magazine - appstore.com/prospectbyplace

Literary Review - appstore.com/literaryreview

Standpoint - appstore.com/standpoint

Mslexia - appstore.com/mslexia

Slightly Foxed - appstore.com/slightlyfoxed

The London Magazine - appstore.com/thelondonmagazine

The Literary Review now has a complete archive and all the back issues available within each app are accessible, so there is no shortage of free reading matter. Each of the apps has a comprehensive search function. To enjoy this experience, settle down in the Kings Arms, Blackwells Coffee shop or Wadham’s beautiful gardens, go to the iOS app store  (links as above), install the app on an iPhone or iPad, then page through till you get to some locked content, at that point the user is given the option to access free content ByPlace. Switch the button to ‘accept’. As if by mobile magic the content will then be freely available, possibly with a few seconds delay whilst the geolocation is registered.

This free resource will also be available at the Hay Festival, the Edinburgh International Book Festival, and the Cheltenham Literature Festival.

This free resource is being sponsored by Exact Editions and the publishers concerned.