Our publishers get an account in which they see in real time the subscription activity on their titles. That means that we can also see real-time sales activity. So I keep a weather eye on the sales window when I am working.

This afternoon someone popped up and bought one title, and then 15 minutes later they came back and bought 4 more. I reckon that most of our sales are down to the strength and quality of the magazines in our ‘shop’. But when we get a multiple subscription with five or more titles in one sub (12 at a time is our record) it is clear that Exact Editions is the factor which is making the multiple sales.