We were not able to go to this year’s PPA Conference. We had better go next year. We have not gone in previous years, because it was two days and (to speak frankly) seemed to be over-full of over-complacent industry, grandees and non-experts. To judge by the tweets emerging from this year’s shorter, one day conference, it was a more realistic and a more grounded get-together. I am also judging, perhaps unfairly from some short reports on the goings-on at … Keep Reading
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In the last couple of weeks we have seen two new models for digital advertising proposed. First Steve Jobs announced iAds as part of the introduction for iPhone O/S 4.0. Second, Twitter announced their new concept of Promoted Tweets which have begun to be rolled out from major brands such as Starbucks, Red Bull and Virgin America. The Apple ads will be ‘rich media’ ads, using HTML5 (of course not Flash) but they will not be web-based, they … Keep Reading
Exact Editions had 11 iPad apps live when the launch arrived. There are some more titles working their way through the development and approval process. Our first office iPad arrived on Tuesday and it is an enthralling device. It has been passed around, much admired and caressed into action. Everyone who sees it, finds the speed and sharpness surprising and attractive. Here it is showcasing Athletics Weekly:
We have also been looking closely at other magazine apps. Brad Colbow produced … Keep Reading
Exact Editions and Osprey Publishing announced the launch of an initial group of apps for the iPhone/iPad market today. There is a full press release here.
Free samples of the books are available through iTunes from these icons
Philippi 42 BC:
The First Crusade:
Warsaw 1944:
Fredericksburg 1862:
Iwo Jima 1945:
These apps illustrate a couple of important points for publishers who are considering the iPhone/iPad market.
- The Osprey Campaign books are richly illustrated book and they show why
The idea that books might work as apps on the iPhone first struck home when I heard someone say that the idea did not scale well…. So for me this ‘books as apps’ meme started with the negative idea that books would not work too well as apps in the iPhone economy. But sales in the iPhone app store suggest that books as apps are working very well (customers are buying them) and in the last few … Keep Reading