The BBC is carrying a fascinating story about how Fujitsu is developing a technique for printing concealed hot-links to web sites and phone numbers in print. The idea is that you will be able to point your mobile phone at an ad and it will call the appropriate number or link to the web site. If every page carried its own web address in invisible ink you could point your phone to book mark any page that interested you while … Keep Reading
Category: Publisher Page 23 of 41
There are sound business reasons for using Digital Editions. The bottom line is what drives most publishing and distribution decisions, and an investment in digital technology can improve the performance of all magazines. Yet there are also sound ecological reasons for the appropriate use of a digital platform. Publishers who have a concern for the ecological impact of the magazine business should consider these five principles in forming their digital strategy:
- Provide the consumer with the choice of a digital
Philipp Lennsen tells me that he thinks that Google’s superfast “0.00” search results, previous post, were caused by a mistake that Google has now put right. So Google Book Search probably never was faster than the web search. Perhaps speed is not, after all, as important as extent or comprehensiveness.
In which context: Andrew Hodges‘ wonderful biography of Turing, reproduces a stunning passage, written by Turing in 1947, which prompts the suggestion that Google Book Search should … Keep Reading
A couple of months ago Philipp Lennsen, on his Google Blogoscoped, reported that Google Book Search returned results in almost no time at all: zero-point-zero-zero seconds, which is very fast even if it really is taking ‘0.002’ seconds or something which gets rounded down to zero. This blog post got me wondering and it produced some interesting and amusing comments.
To my surprise, Google Book Search has now slowed down quite a bit. As Alex Ionut emphasised, … Keep Reading
Stephen Brook in this week’s Media Guardian has a piece about Exact Editions and the way our platform is being used by specialist publications. He notes our emphasis on Searching and on building Subscriptions, and it is interesting that he also quotes from the Royal Mail’s head of publishing services. One would think that digital distribution and mail delivery are competing channels — they are, but they are also working in the same direction to help publishers establish direct … Keep Reading