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Geo-links from Dive

Here is a page in an open free sample issue of Dive magazine which shows our post code links.

If you click on the post code, TR27 4HN for Gulfstream Scuba Ltd you get straight to this Google map of the shop’s location.

A passing observation: I love the way that Google Maps now gives you some photographs of places close to the postcode or location that you have given for a map request. If … Keep Reading

Green

Welcome to a new magazine in our Australian shop. This was our quickest magazine into the shop. Only one day, the publisher could work very fast as we moved from test files to release version (I think he may have been up all night) because he had been let down by another digital system at the last minute and had already promised his audience a digital edition.

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Darnton on Google and Libraries

There is an entertaining and instructive piece about libraries The Library in the New Age and their exciting future, from Robert Darnton (distinguished historian of print and librarian at Harvard) in the current issue of the New York Review of Books. A lot of his focus is on Google and Google Book Search, but the conclusions of the article are surprisingly conservative: “Meanwhile, I say: shore up the library. Stock it with printed matter.” It is as though … Keep Reading

Books and will they always be Printed on Paper?

Richard Charkin (Exacutive Director at Bloomsbury and – to declare an interest – friend of many years standing) is quoted in the Guardian on the permanence of books:

‘There will continue to be a market for printed books for a very long time. I believe the bulk of people will still prefer to hold, feel, treasure, give, receive, display and read a printed book.’

Although, in some moods I am inclined to agree with Charkin: what if he is whistling … Keep Reading

Making a Live Post Code

The Exact Editions import process now makes post codes live, clickable, resources. We have been doing this for a week. It is not easy to predict all the doors that this might open for our publishing partners. But it is very clear that it makes advertisements more useful and more interesting. Take a simple classified ad in the Quaker weekly The Friend, which we distribute every Friday. The Penn Club has a regular ad in the magazine:

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