“Membership is a relationship. People give their money, but also their time, ideas, expertise and connections to support a cause that they believe in […] It’s a two-way relationship.”
Ariel Zirulnick, Fund Director of Membership Puzzle Project (Press Gazette, 2021)
In recent years, many specialist interest magazine publishers (and media organisations as a whole) have transitioned into membership models as a way to create engaged communities of readers with shared passions, hobbies and interests. This means that in … Keep Reading
