Promoting Magazines ByPlace at Stadiums

Exact Editions new ByPlace promotion system enables publishers to promote free access to magazine apps ByPlace. Any publisher with an iOS app on the Exact Editions platform can now offer free access to the magazine app via specific locations. To do this a publisher logs on to his account at Exact Editions. Choosing the ByPlace option, the publisher then drops a pin on the precise zone where the free access will be available. As it could be the Leeds Rhinos Stadium in Leeds:

Leedsrhinos

Headingley Carnegie Stadium

 

This is what the publisher of Forty-20 decided to do for the issue of the magazine that they bring out this week.

Dragging a pin to the Rhinos Stadium

Dragging a pin to the Rhinos Stadium

 

So when you have done the Leeds Rhinos, you might as well do the other professional Rugby League stadiums in the UK. And this is what the Forty-20 publisher promptly did. There are now a pile of Rugby League venues where for the time being access to this digital magazine app is free to all-comers.

Stade Gilbert Brutus

League Grounds in the UK with Forty-20 on tap

Not to forget Perpignan’s Rugby League Stade Gilbert Brutus

Perpignan

 

Stade Gilbert Brutus. Home of the Catalan Dragons

Stade Gilbert Brutus. Home of the Catalan Dragons

So why is this such a big deal for digital magazine apps? We think it is a great opportunity, because it is one of those interesting situations one sometimes find with digital media where every party to the transaction is a winner: user/reader, publisher, developer and indeed platform (ie Apple), are all one step ahead because a free sample is free or it is a negligible cost and its a big step towards the transaction. Free access is  pretty clearly a good deal for the fans of Rugby League, since if they go to the home of the Bradford Bulls, the Huddersfield Giants or the Rochdale Hornets they can pick up the free app for Forty-20, using wifi, 3G or 4G and they get totally free access whilst they remain in the zone. They can browse the magazine issues, and the latest will sync if they are using WiFi. When the fan leaves the ground he may have an issue or two on his iPhone or iPad, and — here comes the kicker that matters to every other party involved — he will be one step away from buying a subscription. If he likes the magazine there is a greatly increased chance that he will buy a subscription. This means that everyone else gains: the publisher gains a subscriber, Exact Editions will have a small commission on the subscription, and Apple likewise will earn its 30% commission from any subscription taken out.

From the publisher’s point of view this is a golden opportunity, because the Exact Editions system is free to use. The publishers are not charged for using ByPlace promotions. Exact Editions thinks this is a good way of promoting subscriptions and as the developer of ByPlace apps we benefit when publishers sell subscriptions through iTunes. Apple benefits because customers who leave the stadium already have the app on their device and the purchase opportunity is staring them in the face.

Interestingly the venues also gain — though they are not directly involved in the transaction. They are not directly involved because nobody is interfering or impinging on the venue, and there is no rule or law that says that publishers have to ask permission to make stuff freely available in particular places. On the contrary it is very much in the interests of sporting stadia (and other venues) that their audiences are well entertained and even educated by digital services, so we expect that sporting and other venues will soon be encouraging and promoting the work of enterprising publishers such as Forty-20.

 

 

 

 

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A little Christmas gift from Exact Editions & our Publishing Partners

To get into the festive spirit we have teamed up with our Publishing Partners to bring a Christmassy treat to all of our Facebook fans.

Every day during the Advent season, an article or two is being made available to view for free on the Exact Editions website and on the Newsstand App.

Exact Editions Advent Calendar

So far we’ve had articles from many titles including Total Politics, The Oldie, Geographical and Gramophone. We’ve also given away discount codes for magazines such as The LadyArt MonthlyThe Wire and Modern Poetry in Translation.

The boxes are available to view until the 24th December 2012, with articles still to come from the latest issues of SainsburysGrand Designs and Literary Review.

 

To take advantage of this festive treat simply head over to the Advent Calendar here – http://www.facebook.com/exacteditions/app_414197781986133

 

 

An Apple A Day – Yoga & Health joins Apple Newsstand

Europe’s leading independent monthly Yoga magazine, Yoga & Health, is now available whenever, and wherever you like via Apple Newsstand.

Now Yoga fans on the move will never be far from the step by step guides, posture advice and meditation techniques.

The app allows readers to view issues back to November 2011, all at the touch of a button. A newly added function also means that articles can be shared straight from the App via email, message and Twitter.

Read the magazine anyway you like with different view modes and the Page Flow tool that allows you to skip straight to the page that you are looking for.

To find out more download the App here – http://bit.ly/YogaHealthApp

Getting the App store thinking – Radical Philosophy now available as a Newsstand App

The UK-based journal of socialist and feminist philosophy can now be downloaded at the tap of a finger.

Published 6 times a year the magazine is sent straight to your Apple device, with subscriptions also including a host of searchable back issues.

 Image

Sync issues for offline reading and enjoy the latest issue wherever and whenever you like.

To test out the App follow this link – http://bit.ly/RadicalPhilApp

Digital Magazines Begin To Matter £$€

Earlier this summer, the Audit Bureau of Circulation began to issue Digital Circulation certificates. Exact Editions was able to support this new standard approach to reporting digital editions from the beginning, and now any of our magazines that need ABC compliant data can get it through their dashboard accounts, directly from our servers, updated month by month. Here is a typical example:

ABC have recognised that there is still considerable disparity in the way publishers are treating their digital editions, and the new reporting rules allow for some variation. They really have had to embrace different approaches, as there is no uniformity on how a digital edition should be delivered and there is a clear consensus across the industry that these circulation figures are begining to matter. And this is not just a question of ‘mattering’ in the way that publishers web sites have mattered, as a channel for communication with the audience and as a way of building and defending the magazine brand. No, these statistics and the circulation that underlies them is beginning to matter in the way that really counts with a magazine business. The subscriptions which these audits report are starting to bring in significant amounts of dosh.

As a matter of policy we do not comment on the individual magazines that we publish, we only report detailed financial and sales information to the publishers of the titles which we serve and support. But now some of this data is in the public domain, and we can cite this public data that make it clear that digital sales, especially of iPad editions, are starting to count.

Journalism.co.uk took a look at some of these results from the first 6 months of 2012, and announced that Future’s T3 had the top circulation: 17,000 downloads of the average tablet issue; and Cosmopolitan came in second with an average circulation of 13,000. If we multiply these figures by the typical cost of the monthly iTunes sub for each title (Cosmopolitan typically costs £4 per digital issue), it looks as though both titles were generating an average of c. £55K a month. Not bad, and certainly not to be sneezed at, though from these gross figures one should subtract the Apple commission and the VAT element.  £50K a month of new income equates to £600K per annum, still a smallish sum for a big glossy magazine, but certainly material. Furthermore, successful apps are growing their audience and their revenues at a rapid rate (10% per month increase is still quite common). And the trend for tablet consumption of magazines has a following wind. The Finance Directors, at Future and at Nat Mags will be taking an interest, the Guardian reports that Future have now sold more than £5 million worth of digital editions of its titles.

Although Journalism.co.uk highlights T3 and Cosmopolitan, it is arguable that the real star in the digital circulation wars amongst magazines is the Economist, which has just released its first Consolidated Media Report with full stats from the digital side of the business. This is a global report and it makes for impressive reading. Two facts struck me in particular: (1) The Economist now has 54,oo0 buyers of its iPad edition (2) On its North American page it specifies that the average (annualised) selling price for its iPad edition is $106 (interestingly $3 more than the average price for the print edition), if that price is held good for the international market then the revenue from the iPad market alone is over $5 million. Since the Economist has several alternatives to its iPad edition and some revenue from web subscriptions, the total digital revenue will be significantly higher.