Exact Editions Blog

I recommend the WIRED Magazine app. If you have an iPad (it will not run on an iPhone) and have been a Wired reader do get the app ($4.99) to make up your own mind about it. These are some of the things I most like about it:

• Gorgeous graphics and ‘interesting’ design — we will get on to that.
• Excellent and pithy articles on topics that any iPad owner will find interesting (lots of stuff: eg Steven Levy on

Exact Editions began with the goal of delivering magazines, issue by issue, as subscription services for web browsers. For various reasons, some of which I may have forgotten and some of which are deeply ideological, we took the view that the service had to be a pure web service. Every page of every magazine should be rendered as a web page, so that it could both link and be linked to. This is still the underlying, database-driven, system that underpins … Keep Reading

We all know Google’s mission statement: “to organize the world’s information and make it universally accessible and useful.” (Google: Company Overview). Amazon has a vision statement that you may have encountered: “Our vision is to be earth’s most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.” (Amazon: Corporate FAQ’s). I bet you did not know that Apple has a ‘sort of’ mission statement on … Keep Reading

I have been watching my colleagues use an iPad at the other end of a Skype conversation since April 5th and earlier in the week had a chance to actually use one for the first time. It doesnt take any time at all to get quite used to it! Now I am back in Italy and my own ‘Italian’ iPad was awaiting me — there is actually hardly anything at all Italian about it, except the Italian in the iTunes … Keep Reading

And of course as an iPhone app. Available here.

This week’s issue is available in its entirety for free through the app, and for the next three days of BEA the Publisher’s Weekly daily specials will also be freely viewable within the iPhone/iPad apps.

The decision to develop this app was taken at short notice (less than two weeks before it was needed) and we were perhaps fortunate that the Apple approval process came through just in time for … Keep Reading