Zoomii is an imaginative way of using and displaying front covers (works fine in Firefox, not in Opera and Safari). It is an alternative interface to Amazon which gives you a good way of shopping for Amazon titles using a ‘virtual bookstore’ with the covers on shelves, face-out and clickable to purchase or get more data. I really like the way that it is built on Amazon bookstore meta-data, uses Amazon’s S3 and Amazon EC2 (Amazon’s cloud computing infrastructure) and of course guides you to Amazon’s e-commerce system (it should get a promising flow of affiliate income). This is a business built by, with, from, on, and in front of Amazon. Chris Thiessen, the developer has a blog which reads as though it must be pretty much a one man (woman) and a baby effort. Isn’t that cute? Isn’t the achievement impressive?