Magazine Week and World Book Day

The PPA (the Periodical Publisher’s Association) is planning a Magazine Week for September 17-23, 2007.

This seems like a good idea. It is surely inspired by the success of World Book Day, which, although it is only 10 years old, attracts a lot of press interest and consumer involvement. The consumer involvment is probably the key to success here …. I wonder what the people involved in the success of World Book Day have to say about the project? Imitation is, after all, the sincerest form of flattery.