Estimates and Guesstimates in the Guardian New Media Blog

Daryl Rayner, our MD, is quoted as guessing that we will have 150 titles in the Exact Editions shop by the end of 2007.

Our MD is usually right (we need to be careful what we say), but, if she meant exactly 150, the chances are she is wrong about this one. Anybody got a better guess? Please log it as a comment if you think you discern the course of events in the months remaining to 2007.

While we are at it, I would like someone to tell me which will be our 100th title. Last night someone suggested this list of desirable additions: ‘Rolling Stone, Fast Company, Travel, GQ, Vogue, Esquire, ID etc’ and then came back and added Esquire and Maxim. Phew, that will keep us busy, but it doesnt get us to 100.